Here are ten useful tips to use for character design.
1. Know your Audience
Tailor your character to the appropriate audience.
For children, characters can be simple and drawn in a modern art style.
For adults, characters can be more complex or have retro characteristics to appeal to a past era.
2. Know your Medium
Design your character according to where they will appear.
If a character will be rendered on a small screen, like a mobile device, save time and don’t draw a lot of details that will get lost.
If a character will be rendered in a comic book, more details can be made and appreciated by your audience.
3. Know other Designs
Research other character designs and find inspiration from those you like.
Separate your design from those that are less appealing.
4. Use your style
Use your own style to make the character distinctive.
5. Use exaggerated qualities
Use exaggerated features to help emphasize personality traits. They help the audience identify key qualities.
6. Use the right colors
Use colors to emphasize personality traits.
Dark colors are associated with evil and sadness. Light and bright colors are associated with goodness and happiness.
7. Give them Personality
Give the character traits in their demeanor, posture, and facial expressions.
8. Give them props
Give your character clothes and accessories that help audience members know a character’s personality, past time or occupation.
9. Give them Goals
Know what drives the character. This will help determine how they can move forward in a storyline.
10. Give them a Back Story
Know a character’s history. This helps form the character’s present appearance.
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